Terms of Service

Last updated: November 9, 2026

1. About these Terms

These Terms of Service ("Terms") govern your access to and use of Social24's website and contact relationship management and outreach service (the "Service"). The Service is operated by SOCIAL 24 LTD, a company registered in United Kingdom ("Social24", "we", "us"). By creating an account or using the Service, you agree to these Terms. If you use the Service for an organisation, you confirm that you are authorised to accept these Terms on its behalf; references to "you" include that organisation.

The Service is intended for business use. If you do not agree to these Terms, do not access or use the Service.

2. Accounts and workspaces

You must provide accurate account information, keep your sign-in credentials secure, and promptly tell us if you suspect unauthorised access. You are responsible for activity carried out through your account and for managing access granted to members of your workspace.

You must be legally able to enter into a binding agreement to use the Service. You may use the Service only for lawful business purposes and in accordance with these Terms.

3. Your content and use of the Service

You retain your rights in the contacts, messages, files, and other information that you submit to or connect with the Service ("Customer Data"). You grant Social24 permission to host, use, transmit, and otherwise process Customer Data only as needed to provide, secure, support, and improve the Service, comply with law, and enforce these Terms.

You are responsible for Customer Data and for ensuring that you have all rights, notices, permissions, and lawful grounds needed to provide it to us and use it through the Service. You must not upload data unlawfully or infringe another person's rights.

4. Email accounts and communications

The Service may let you connect Gmail, Microsoft, or other email accounts using the authorisation method shown during setup. You must own the account or have authority from its owner to connect and use it. The permissions requested, data accessed, purposes, and available controls are described during connection and in our Privacy Policy.

When you connect an account, you authorise Social24 to access and process the data permitted by the permissions you grant. Gmail features include synchronising message content, metadata, attachments and labels; displaying conversations; managing contact records; detecting replies; and sending or replying to messages at your direction or under workspace settings. When you choose the relevant action, Social24 may also mark Gmail messages read or unread and archive or unarchive them. Connecting a mailbox starts automatic background classification of eligible conversations that begin with a message sent from that mailbox, using limited message text; eligible results may be saved as Templates or Sequences in your workspace. Limited message text may be processed by Typesafe/JEV, and derived search vectors and minimized metadata may be stored by Zilliz. Other selected AI features may use OpenAI or Google Gemini. See the Privacy Policy for provider roles and the data excluded from AI processing.

You can disconnect a mailbox in Mailbox settings. Disconnection stops future Social24 access and removes locally stored connection credentials, but does not delete data already synchronized. After disconnecting, you or a workspace administrator can use Delete mailbox data. It removes synchronized messages, conversations, recipients, drafts, attachment copies, sync/webhook and AI-classification records, message-derived records, and search vectors from Social24's active database and storage; cancels queued or scheduled sends assigned to that mailbox; and removes enrollments that depend on it. It does not delete original messages from your Gmail or other email provider account, or separate CRM records such as contacts, projects, Template/Sequence definitions, outreach batches, and sent outreach history. Backup copies, security logs, and provider operational records may remain until their applicable retention lifecycle expires. The Privacy Policy describes these limits in more detail.

You are solely responsible for your communications and recipient lists. For Gmail, you may use the Service to send bulk commercial email only to recipients who have consented to receive your bulk commercial email. You must keep records of that consent. Social24 does not independently verify recipient consent or the source of imported addresses. You must also determine and document any additional legal basis, provide required notices, comply with applicable marketing and privacy laws and provider policies, and promptly honour objections and opt-outs. Do not send spam, unlawful, deceptive, unsolicited, or abusive messages. The Service's unsubscribe and suppression features support compliance but do not determine whether a message is lawful or replace your obligations.

Email providers control their own services and may delay, reject, filter, limit, suspend, or otherwise affect email or connected accounts. Social24 does not control provider decisions or guarantee delivery, inbox placement, or uninterrupted access.

5. Acceptable use

You must not: (a) use the Service in violation of law, these Terms, or a third-party provider's terms; (b) access an account, data, or system without authorisation; (c) send spam, malware, threats, or unlawful content; (d) interfere with or disrupt the Service or attempt to bypass its security or usage limits; (e) reverse engineer or copy the Service except where applicable law permits; or (f) sell, sublicense, or make the Service available to others except as expressly allowed by your plan or a written agreement.

6. Plans, changes, and availability

Some features or usage may be subject to plan limits, fees, or additional terms presented at purchase or activation. Those terms form part of your agreement with us. Unless applicable law or a separate written agreement says otherwise, fees already paid are non-refundable.

We may update or discontinue features, and may make changes needed for security, legal compliance, or the operation of the Service. We will use reasonable efforts to give notice of material changes that adversely affect your use. The Service may occasionally be unavailable for maintenance or circumstances outside our reasonable control.

7. Suspension and termination

You may stop using the Service at any time. We may suspend or restrict access where reasonably necessary to address a security risk, comply with law, protect users or third parties, collect overdue fees, or respond to a material breach of these Terms. Where practical, we will give notice and an opportunity to resolve the issue. We may terminate access for a material breach that remains unresolved or where continued provision is unlawful or creates material risk.

When use ends, your right to access the Service ends. We handle Customer Data, mailbox data, and deletion requests under the Privacy Policy and any applicable data processing agreement. Provisions that by their nature should continue after termination will remain in effect.

8. Privacy and data protection

Our Privacy Policy explains how we collect and use personal information. Where we process personal data on your behalf, the parties' respective data protection obligations may be set out in a separate data processing agreement. You remain responsible for your own compliance obligations as controller or equivalent decision-maker for Customer Data you submit.

For information received from Google APIs, Social24's use and transfer of that information complies with the Google API Services User Data Policy, including its Limited Use requirements.

9. Intellectual property

Social24 and its licensors own the Service and its software, design, and materials, excluding Customer Data and third-party materials. We grant you a limited, non-exclusive, non-transferable right to use the Service for your internal business purposes during your permitted access. No other rights are granted. If you send feedback, you allow us to use it without restriction or payment, provided we do not identify you publicly without permission.

10. Disclaimers and liability

To the extent permitted by law, the Service is provided on an "as available" basis. We do not warrant that it will be uninterrupted, error-free, or suitable for every business purpose. Nothing in these Terms excludes a warranty or right that cannot lawfully be excluded.

To the extent permitted by law, Social24 is not liable for indirect or consequential loss, loss of profits, revenue, goodwill, or business opportunity, or loss caused by third-party email providers or services. Social24's total liability arising out of or in connection with the Service and these Terms will not exceed the fees you paid to Social24 for the Service in the twelve months before the event giving rise to the claim. These limits do not apply to liability that cannot be limited under applicable law, including liability for fraud or wilful misconduct.

11. Indemnity

To the extent permitted by law, you will indemnify Social24 against third-party claims and reasonable costs arising from your unlawful use of the Service, your communications or Customer Data, or your material breach of these Terms. We will give you prompt notice of a claim and reasonable cooperation; you may not settle a claim in a way that imposes liability or an admission on Social24 without our written consent.

12. Changes to these Terms

We may revise these Terms from time to time. For material changes, we will provide reasonable advance notice through the Service or by email where appropriate. The revised Terms will state their effective date. If you do not agree, you must stop using the Service before the changes take effect. Continued use after that date constitutes acceptance to the extent permitted by law.

13. General

These Terms and any separate written agreement between you and Social24 form the agreement governing the Service. If a provision is unenforceable, the remaining provisions continue in effect. A failure to enforce a provision is not a waiver. You may not transfer these Terms without our consent; we may transfer them as part of a merger, reorganisation, or sale of the relevant business. These Terms do not create rights for third parties.

The governing law and courts will be those applicable to the contracting entity and customer relationship, subject to any mandatory consumer or data protection rights that apply. Nothing in these Terms limits rights that cannot lawfully be limited.

Questions about these Terms? Contact [email protected].